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Media College eNews

26 Aug
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All WVU students are invited to attend the fourth annual Career Kick-Off Tailgate Party Friday September 2 from noon tp 3 p.m. in the Mountainlair Plaza. Enjoy a free t-shirt, food, games, and prizes while you network with corporate recruiters. Four lucky students will win a flat-screen TV! Registration is not required.

19 Aug

In the Air Panel August 30

August 19, 2016

A distinguished panel of photographers will discuss their work in the first exhibit displayed at the Reed College of Media Innovation Center.

“In the Air: Visualizing What We Breathe,” is a photo essay by photographers Brian Cohen, Scott Goldsmith, Lynn Johnson and Annie O’Neil that illustrates the environment, social and economic effects of air quality in Western Pennsylvania.

Funded by the Heinz Endowment, the exhibit is one of the first projects of The Documentary Works, a group of photographers focusing on social and environmental justice. Photos include images of survivors from one of the worst air pollution disasters in the nation’s history—the Donora inversion of 1948 in which 20 people died and more than 7,000 were sickened, the impact of coal-fired power plants on air quality in the communities of Cheswick and Springdale, and photos of concerned residents and their reactions to pollution. Excerpts from essays by Reid Frazier accompany the images to expand on the social, environmental and economic context seen in the visual work.

Moderator lois
Lois Raimondo

Raimondo is an international award-winning journalist and former staff photographer at The Washington Post. Prior to her 10 years at The Post, she worked as a freelance photographer and writer and spent four years as chief photographer for The Associated Press bureau in Hanoi, Vietnam. Raimondo’s work has appeared in National Geographic, The New York Times, Smithsonian Magazine, Newsweek and Time. Currently, her photo exhibit, “fractured spaces: stories of resistance and resilience,” is touring the country. The exhibit gives viewers a look at communities disrupted and dislocated by political and cultural conflict.

Photographers

Brian Cohen, co-curator and photographer
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Cohen lives in Pittsburgh, Pennsylvania, where he works as a freelance photographer for a variety of clients including the Allegheny Conference on Community Development, the Grable foundation, the Pittsburgh Cultural Trust and Next Pittsburgh. As founder and director of the Marcellus Shale Documentary Project, Cohen is working with other photographers to document the social and environmental effects of drilling for natural gas in Pennsylvania. Most recently, he founded The Documentary Works, a resource for documentary photography and photographers in Western Pennsylvania.


Lynn Johnson, photographer
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As a freelance photographer, Johnson is a regular contributor to publications such as National Geographic and Sports Illustrated. She has documented celebrities and tragedies alike, bringing a subtle perspective to tough issues. She is a frequent educator at National Geographic’s Photo Camp, training the next generation of photojournalists in developing countries. In addition, she was recently awarded the National Geographic fellowship. Before becoming a freelance journalist, Johnson worked as a staff photographer at the Pittsburgh Press for seven years.


Scott Goldsmith, photographer
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Goldsmith started his career at Indiana University where he won the Hearst College Photographer of the year Competition and the Indiana Photographer of the Year award. He has photographed feature stories for a wide variety of magazines including National Geographic, LIFE, TIME, Fortune, Sports Illustrated and People. His work has taken him to the jungles of Costa Rica, the swamps of Jamaica, the slums of Haiti, caves, deserts, and several rides on Air Force One.
Scott has worked in 49 of the 50 US states, 10 foreign countries and won over 100 awards for his work including Communication Arts and the 2011 Black & White International Spider Awards. In October of 2011, he was honored by the National Academy of Science for work published by National Geographic.


Annie O’Neill, photographer
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After graduating from the University of Missouri, O’Neill spent two years at The Detroit News before moving to The Pittsburgh Post-Gazette for 13 years. In 2004, she was a Knight Fellow at the University of Ohio. Her work has been recognized by Pictures of the Year International, Society of News Design and the Golden Quill. O’Neill has been named photographer of the year for Pittsburgh and Pennsylvania multiple times. Carnegie Museum of Art, Pittsburgh Filmmakers, Space Gallery and Silver Eye Gallery have all displayed her photographs. O’Neill is currently an independent photographer based in Pittsburgh. She believes every photographer should have a long-term project. O’Neill’s has been working on “The Gift of Work” since 1995 where she photographs and interviews people who have had the same job for 50 years or more.



15 Aug

On Monday, August 15, the WVU Reed College of Media held its annual First-Year Academy (FYA) – the official academic kick-off to the fall semester. Courtney3

Dean Maryanne Reed welcomed to campus more than 130 students from 17 states. As part of FYA, students participated in a downtown campus scavenger hunt, learned about the various majors and had the opportunity to meet and network with their professors and classmates.

“It’s been such a great experience meeting all of these new people and learning my way around campus,” said freshman Jensen Mills. “Everyone is so friendly and is working to put their best foot forward to provide us the best education.”

FYA is held prior to the start of classes and complements the New Student Orientation experience most students participated in during the summer. Freshmen learn about the culture and values of WVU and gain onsite knowledge of the campus and its resources.

“We want our freshmen to make a connection to the College, each other and upperclassmen,” said Tricia Petty, assistant dean for student and enrollment services. “When students feel like they belong it helps them make a more successful transition into college.”

In addition to creating a sense of community, FYA aims to ease the transition between high school and college, connect students to student services staff and student ambassadors as well as educate them on the history of the College and offer insights into opportunities in the media and journalism fields.

Freshman Ireland Butler says she’s already feeling positive about her future.

“I’m excited to see how attending the College of Media will impact the way I utilize my journalistic skills now and how my education will change my future.”

You can learn more about FYA online.

8 Aug
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All internships come with their own set of challenges, experiences and rewards; they teach us lessons and give us knowledge about our field of study. I try to do as many internships as possible to get a glimpse of what might lie ahead in my professional future. This summer, I was lucky enough to secure an amazing internship during the month of July. I figured this internship might be similar to work I have done, but there was one major difference- it was almost 10,000 miles away from home.

From July 1-23, I was a strategic communications intern at the Schizophrenia Fellowship of New South Wales (SFNSW) in Sydney, Australia. From day one, I was faced with countless hurdles. From applying for a working visa, to navigating the airports, to understanding the Australian lingo- it was all a learning experience.

When I first arrived, everything seemed backwards. The cars were driving in the left lane, the steering wheels were on the right side of the car and the water flowed counter-clockwise down the drain. For a brief second, as I was standing outside the baggage claim, I thought I was insane for traveling around the world alone. Thankfully, I never turned back (partially because airline tickets were so expensive). Traveling and interning in Australia not only gave me valuable work experience, it taught me more about myself than I could have ever imagined.

On my first day of work, I didn’t quite know what to expect. I had never done health-related communications work, but on that day, I had to be ready to jump right in.

The Schizophrenia Fellowship, located at the Old Gladesville Hospital, is a not for profit organization that works to improve the lives of people living with mental illness and their caregivers.SFNSW has several services for people in the community and often runs campaigns to help change the perceptions held by the public.
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I walked through the doors of the fellowship at a particularly exciting time. SFNSW was preparing to create and launch a two-year national campaign called Do What You Can Do. In addition, they are also planning an annual event, called the Wellness Walk. I worked closely with the Communications Director and the Marketing/Event Planning Director to help generate ideas and work on these two projects.

During the three weeks that I was an intern, I was able to sit in on campaign meetings, drafted stories for the company website and planned 4 months’ worth of social media posts. It was amazing to utilize my current strategic communications knowledge, while also learning new techniques along the way.

However, my trip to Australia wasn’t all work, there was also a lot of time for play. I loved exploring Sydney. I spent time at the Opera House, I set foot on some breath-taking beaches and I was even able to fulfill my lifelong dream of cuddling a koala.

Courtney3

In the end, this entire experience was a dream and I wouldn’t change a thing. Traveling alone to an entirely different place can be scary, but every step of my journey was a learning experience and is now a cherished memory. I discovered that I am able to thrive and make it by myself, I feel prepared for my career and the secret to faking a good Australian accent, is to just say: “There’s a Shahk in the Wortah.”

15 Jul
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On June 23, a devastating flood hit West Virginia. The powerful storms caused 23 deaths and left 44 counties in a state of emergency. Journalism senior Jennifer Gardner, a native of Parkersburg, West Virginia, is a reporting intern at the Charleston Gazette-Mail this summer.
Gardner has spent the past few weeks covering the tragedy. Although the stories have been emotionally challenging for her, the experience has given Gardner an opportunity to practice her craft through traditional news reporting and new forms of storytelling.
She spoke with communications assistant Kayla Kuntz about her work.

Kayla Kuntz: How did you get involved with the flood coverage?
Jennifer Gardner: Lecturer David Smith messaged me and suggested that we do a 360° video of the flood and pitch it to the Charleston Gazette-Mail. The Gazette-Mail had never done 360° video, and I was nervous about suggesting the idea, but Co-Editor-in-Chief Rob Byers approved it. He thought it was a cool concept.

KK: What was it like going into the flood-ravaged areas?
JG: The flood damage was massive — unlike anything I had ever seen before. I was intrigued by everything that was happening around me and the stories that people were telling me.
In that moment, I felt like I couldn’t do anything to help them [the flood victims] because there was so much damage. Those people have lost everything — their homes, their family members, their friends. It was an eerie feeling.

KK: What was the most impactful story that you heard from a flood victim?
JG: We interviewed a woman who had been stuck on her roof during the flood for three to four hours. She said the water rose from her ankles to her thighs within a matter of minutes. It was difficult to hold back my emotions, and as a reporter, I didn’t want to react at that moment. After we stopped filming, I let go and cried with her. At the end of the day, it is very hard to see the devastation right in front of you.

KK: What other stories have you done about the flood?
JG: Recently, I worked on a story about the YMCA providing free day camp to flood victims. The story that I did ended up being the cover story. I have been making the front page a lot lately. It keeps happening when I don’t expect it. This week three or four times my mom has called to tell me that I made the front page. I’m sometimes shocked because I don’t know which submission made the front page.

KK: How did your journalism classes prepare you to cover this story?
JG: My classes at the College of Media have taught me that it’s okay to take chances. When I started the experimental journalism class last semester, I had no idea what a 360° video was—I kind of fell in love with it. My basic reporting classes have also been extremely helpful. I learned that I had to get out of my comfort zone, go up to people, and ask questions. The skill of asking questions to get vital information and paying attention to detail is essential to effective storytelling.

KK: What was the response to your 360° video coverage of the flood?
JG: I have had a lot of people tell me that this was the first time they have seen a 360° video. People who haven’t seen it before don’t quite know how to use it. So if they try to view it on their phone, they don’t know to look behind them, turn their phone or move the screen with their finger. Once you show them, they understand how cool this new video technology is. The 360° video of the flood was powerful because people could understand the damage from a different perspective. Viewers can interact with the scenery because they are immersed within it and can explore the flood zones for themselves through their mobile devices.

You can view the video at https://www.youtube.com/watch?v=RdJVR9fB84M. It is best viewed on a mobile device.

13 Jul
1389390919 Some of the most influential voices in Hollywood, documentary filmmaking and the news industry are among the CINE Award’s distinguished alumni. This month, Associate Professor Joel Beeson received confirmation that he is a finalist for the prestigious award.

Beeson’s work, Fractured Tour: An Immersive Tour of Selma’s Divides, is a finalist for the CINE Golden Eagle Award the Virtual Reality/Documentary Short category.

CINE, which stands for Council on International Non-Theatrical Events, is a non-profit organization that honors and champions the creators of exceptional media content. Former winners include Steven Spielberg, Spike Lee, Oprah Winfrey, Mark Burnett, Anderson Cooper, Fred Rogers, Diane Sawyer, Kevin Costner, Barbra Streisand and William Hanna and Joseph Barbera.

“Fractured Tour” is a self-guided, immersive “tour” of the economic, racial and ideological divides in Selma, Alabama.

The immersive virtual reality project is a collaboration between Morgan State University’s School of Global Journalism and Communication and the WVU Reed College of Media. Morgan State student Emily Pelland was the assistant producer for the piece.

“I’m so pleased that our work in new technology is being recognized — not only by the academy — but among top filmmakers and practitioners in the industry.” said Beeson.

In addition to being a finalist for the CINE award, “Fractured Tour” won the Broadcast Education Association’s (BEA) Festival of Media Arts’ 2016 Chairman’s Award, which is decided by the former chairs of the Festival and is awarded annually to the best overall student and faculty entry. “Fractured Tour” was singled out of more than 1,500 submissions to win the award, which competed in the Faculty Interactive Multimedia category. In addition to the Chairman’s Award, “Fractured Tour” won the BEA Best of Festival King Foundation Award—only 18 winners received this prestigious honor.

12 Jul
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On July 11, 2016, West Virginia lost a legend — sportswriter Mickey Furfari. Known as the “dean” of West Virginia sportswriters, Furfari died at the age of 92 after covering his alma mater, West Virginia University, for 70 seasons.

Furfari graduated from the School of Journalism in 1948. Dean Emeritus Guy Stewart and Furfari were classmates. Stewart says Furfari was a great friend of the School and will be missed.

“When I was dean, Mickey taught a course or two at the School. I put him in as a pinch hitter because he was a good one,” said Stewart. “His influence on the young people he taught was important. I’m sure they learned a lot just from hearing his stories.”

Furfari was inducted into the WVU Sports Hall of Fame in 2006. He was the co-sports editor of The Daily Athenaeum, WVU’s student newspaper, along with the late Jack Fleming, who was known as the “Voice of the Mountaineers.”

Alumnus Hoppy Kercheval (BSJ, 1976) is vice president of operations for West Virginia Radio Corporation and host of Metronews Talkline. He says Furfari’s work ethic and willingness to ask tough questions inspired him as a journalist. Kercheval wrote about Furfari in his daily commentary on July 12.

“He was a throwback in this now rapidly-evolving business of reporting. His journalism was one of fundamentals– shoe leather, on-the-record sources, scribbling in a notebook and accurate quotes,” said Kercheval. “Rumors of Furfari’s death spread quickly on Twitter Monday, but Mickey would have wanted confirmation first.”

Furfari had been writing stories for the Times West Virginian since 1989 and continued to so for as long as he could. Even after he became legally blind, Furfari would call in his stories to a reporter at the Times West Virginian who would transcribe them.

Furfari has claimed a variety of honors, including: Young Man of the Year from the Morgantown Jaycees (1958), Gene Morehouse Memorial Award from West Virginia Sports Writers Association (1974), Proficiency Award from the Morgantown Touchdown Club (1976) and the Perley Isaac Reed Award from the WVU School of Journalism. The West Virginia Sports Writers Association’s college coach of the year award is named for him, and a Legends of West Virginia University basketball scholarship fund was created in his name.

A five-time West Virginia Sports Writer of the Year, Furfari is a lifetime member of the WVU Alumni Association, West Virginia Sports Writers Association and Baseball Writers Association of America. He served as a member of the WVU all-time sports and WVU Sports Hall of Fame selection committees.

5 Jul
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Associate Professor John Temple will be featured on CNBC’s TV show “American Greed” Thursday, July 7 at 10:00 p.m. “American Greed” is CNBC’s true crime series that examines the dark side of the American Dream. Temple is featured in an episode called “Pain Killer Profits.” During the interview, Temple talks about the rise and fall of the largest painkiller distribution ring in the United States.
Twin Brothers Chris and Jeffrey George made $40 million from the illicit sale of Oxycodone and other drugs out of their South Florida pain clinics. Their true-life story is the basis for Temple’s book, American Pain, which was recently nominated for an Edgar Award and is the 2015 INDIEFAB Book of the Year in the True Crime category. Watch an episode preview http://www.cnbcprime.com/american-greed/video/american-greed-highlight-clip-whatever-it-takes/.
17 Jun

West Virginia University students and staff have been recognized by the state chapter of the Public Relations Society of America for promoting the University and its partnerships with communities and fellow Mountaineers around West Virginia.

In addition, the WVU Reed College of Media was recognized with ten Crystal Awards and six honorable mention awards. “We are honored to be recognized among the many accomplished communications professionals in the Mountain State,” said Dean Maryanne Reed. “From videos and media kits to special event campaigns and news releases, the breadth of work produced by our program showcases the talent of our students, faculty and staff.”

As part of their coursework, students in Rita Colistra and Geah Pressgrove’s strategic communications capstone classes at the WVU Reed College of Media give back to the community through service-learning projects. Their work earned four Crystal Awards and two received honorable mention awards.

Crystal Awards

External Communications Campaign
Brand Matewan – Town of Matewan
WVU Colistra StratComm Campaigns

Books
Brand Matewan Brand Guide – Town of Matewan
WVU Colistra StratComm Campaigns

Research
Brand Matewan Research – Town of Matewan
WVU Colistra StratComm Campaigns

Integrated Communications Campaign
Health Sciences and Technology Academy Integrated Communications – Health Sciences and Technology Academy
WVU Colistra StratComm Campaigns

Community Relations Campaign
Academic Spotlight – WVU Reed College of Media

Media Kits
Academic Spotlight – WVU Reed College of Media

Brochures
IMC Recruitment Brochure featuring Scott Cuppari 2015-2016 – WVU Reed College of Media

News Release
WVU IMC Program OLC Award – WVU IMC graduate program
WVU Reed College of Media

Special Events Campaign – Seven Days or Less
INTEGRATE 2015 Conference – The Integrated Marketing Communication Graduate Program
WVU Reed College of Media

Special Events and Observances – Eight Days or More
Morgantown Eats – WVU Reed College of Media

Honorable Mentions

Student Research
Health Sciences and Technology Academy Internal Relations – Health Sciences and Technology Academy
WVU Colistra StratComm Campaigns

Student Social Media
Health Sciences and Technology Academy Internal Relations – Health Sciences and Technology Academy
WVU Colistra StratComm Campaigns

Student External Communications Campaign
Southern West Virginia Lifestyles Project – WVU Reed College of Media

Student Long-form Video
Academic Spotlight Long-form Video – WVU Reed College of Media

Not for Profit Long-form Video
WVU IMC Program Graduate Profile – Scott Cuppari – Integrated Marketing Communications Graduate Program
WVU Reed College of Media

Not for Profit Magazine or Newsletter – External
WVU Reed College of Media Alumni Magazine – WVU Reed College of Media

Read the full story online.

1 Jun

Attention: The paperwork you filled out with your advisor is NOT your graduation application, you must apply online! If you applied for a previous graduation cycle and did not graduate, you MUST reapply. Applying for graduation and completing an RSVP for the ceremony are two separate items.

If you anticipate graduating in August 2016, you must complete the online graduation application by July 8, 2016. Students who have previously applied for graduation, but whose degree was not granted must resubmit a graduation application. If you will not complete all degree requirements by August please do not submit a graduation application at this time. Only students who will complete all requirements by the end of the summer semester will be eligible for August graduation.

Detailed below are instructions to apply for August graduation, please use Internet Explorer:

1. Log into your WVU Portal
2. Click on the STAR tab
3. Click on the link “Click here to log into Degree Works”
4. Verify major(s), minor(s), and area of emphasis (if applicable) are correct

If you find an error, contact Ronda Maxon ronda.maxon@mail.wvu.edu
Do not apply for graduation if everything is not correct, your application will be denied. If you have already applied and things are wrong contact Ronda immediately.

1. Log into your WVU Portal
2. Click on the STAR Tab
3. Locate the “DegreeWorks” section
4. Click on the link “Click here to log into DegreeWorks”
5. Locate the “Graduation Application” field in the top information block
6. Click the “Apply to Graduate” link
7. (Please see attachment if you cannot find the link.)

If any of the address information listed on the application is incorrect, you must correct this in STAR. The address listed in STAR is where your diploma will be mailed.

If you have issues logging into your WVU Portal account, please contact the OIT help desk at (304) 293-4444.

Questions about graduation certification should be directed to Ronda Maxon at ronda.maxon@mail.wvu.edu .

31 May

It’s a bold one, but the ambition of New Story: Changing the Narrative in West Virginia at WVU on June 9 is to get the state’s most influential, innovative and forward thinking media and communications professionals and students in the one room.
Here’s all the info about the event: https://newstorywv.splashthat.com

WVU’s Reed College of Media, West Virginia Public Broadcasting, Appalshop and Louisville Public Radio have signed on to participate, plus journalists, editors, filmmakers, media producers, researchers and community leaders from all corners of the state.

The focus of New Story is for our media’s thought leaders across Appalachia to explore their role, influence and obligations during this critical time of transition in the region. It will also be an unparalleled networking and collaboration opportunity, connecting content producers and editors with their peers and potential partners across distance and platforms.

If you have any questions about the event, please contact the organizer, Jake Lynch, at j.lynch@wvhub.org, or 202.718.4524.

31 May

Congratulations on your Achievement!

GradImages® was the official photographer at May Commencement.
Your photos are now available to view and order by visiting www.gradimages.com.

Enter Last Name, School Name and select Event Year from the drop down menu.

For additional help, call our Customer Service Department at 800.261.2576 or email giservice@gradimages.net.

24 May

Undergraduate programs at the Reed College of Media of West Virginia University have been reaccredited by Accrediting Council on Education in Journalism and Mass Communications for the maximum six years.

“Re-accreditation is validation that our media programs are among the best in the country,” said Dean Maryanne Reed. “I’m proud of the excellent work done by our faculty to ensure we are providing students with a high-quality, relevant education.”

ACEJMC is responsible for evaluation of professional journalism and mass communications programs in colleges and universities. It accredits just a small number of programs in the United States, as well as a few international programs.

The listing of a college or university as accredited indicates that it has been judged by ACEJMC to meet its standards, which include academic rigor of curriculum, quality of faculty and facilities, scholarship and service outreach and commitment to diversity.

The judgment to reaccredit is rendered after a self-study is prepared by the faculty and administration of the unit and evaluated by an external site team made up of educators and practitioners.

“The College of Media prepares our students to work and serve in an increasingly globalized world,” said WVU Provost Joyce McConnell. “This reaccreditation confirms the high caliber of the education that the College provides. In classrooms, production studios, and cutting-edge facilities like our new Media Innovation Center, we are training the journalists and media experts of the future.”

ACEJMC Council members voted on May 6 to reaccredit the College of Media, based on the Accrediting Committee’s recommendations and the site team report. A site team visit is scheduled every six years to repeat the process. The College is accredited through the 2020-21 academic year.

23 May
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A pioneer in leading organizational change through diversity will be the keynote speaker at this year’s INTEGRATE conference at West Virginia University. Nzinga Shaw is the Atlanta Hawks’ chief diversity and inclusion officer and the first person to hold the position in the National Basketball Association or any major North American professional sports league.

INTEGRATE 2016 will be held June 3-4 and is hosted by the WVU Reed College of Media’s online Integrated Marketing Communications graduate program. IMC students and marketing communications professionals will have the opportunity to learn from industry leaders, network and collaborate.

Shaw will deliver her address, “Home Court Advantage—Promoting Pro-Level Diversity,” at the keynote dinner on June 4 at the Erickson Alumni Center. Shaw’s address will focus on how the Hawks rebuilt a tumultuous relationship with Atlanta by creating a brand platform that incorporates diversity and inclusion as a core business function.

As a member of the Atlanta Hawks’ Executive Committee, Shaw provides guidance to the leadership team so that they can engender inclusivity in every facet of the business. She is focused on building a foundation that will resonate throughout the company culture extending to fans, customers, community partners and every employee within the workforce.

Prior to joining the Atlanta Hawks, Shaw served as senior vice president, diversity and inclusion at Edelman, a leading global communications marketing firm.

“We are excited to have a chief executive involved in such a prominent brand meet with our attendees,” said Chad Mezera, director of online programs at the College of Media. “Nzinga’s keynote address will be an incredible opportunity to hear from a diversity and inclusion pioneer in professional sports.”

Additional featured speakers at INTEGRATE 2016 include Joe Cohen, senior vice president of communications for KIND Healthy Snacks; Geno Church, word of mouth inspiration officer at Brains on Fire; Greg Stroud, former vice president of programming integration and Julie Link, director of research and consumer insights both with HGTV and DIY Network; and Matthew Pye, vice president of corporate affairs at Just Born Quality Confections.

The conference and keynote dinner are open to registered conference attendees only. Details on how to register and more information about the INTEGRATE 2016 conference are available at http://integrate.wvu.edu/. A discount for WVU employees is available by contacting Nicole Beason at Nicole.beason@mail.wvu.edu or 304-293-5685. For more information on the IMC program, visit http://imc.wvu.edu/.

17 May
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Often described as a builder of bridges between China and the rest of the world, Pearl S. Buck is a literary legend who penned over seventy books. This summer, capstone students in the Integrated Marketing Communications graduate program at the West Virginia University Reed College of Media have a unique opportunity to preserve history and enhance tourism in the state by helping to promote Buck’s birthplace in Hillsboro, West Virginia.

Based on an initiative from the WVU President’s Office, the IMC program has partnered with the Pearl S. Buck Birthplace Foundation to assist with its marketing communications needs.

Sixteen graduate students will develop a comprehensive integrated marketing communications campaign to build awareness, support fundraising activities and promote the Pearl S. Buck Birthplace as a regional and national tourist destination. Students will have the opportunity to interact with Foundation leadership throughout the course.

Born in West Virginia to missionary parents, Pearl S. Buck was the first American woman to win both the Pulitzer Prize and Nobel Prize in Literature. Growing up in China as a missionary, she was the first western author to depict Chinese life and her books emphasized human rights, women’s rights and the dignity and worth of the individual.

The summer 2016 section of IMC 636 will be taught by the College of Media’s Assistant Director of Online Programs Matthew Cummings.

“This special nonprofit client will offer a unique set of challenges to our graduate students,” said Cummings. “With a limited marketing budget, students will need to find creative ways to brand and position the Foundation and leverage primarily earned and owned media to reach potential visitors, donors and volunteers.”

Since being chartered in 1968, the Foundation has maintained Buck’s birthplace as a living gateway to new thoughts and dreams and ways of life. The Birthplace Museum opened to the public in 1974 – the year after Buck passed away – for tours and has since been placed on the National Register of Historic Places.

Kirk Judd, treasurer of the Pearl S. Buck Birthplace Foundation, hopes that with the help of WVU’s IMC students, the Foundation will be able to build awareness and funding to help with the maintenance of the house, while also elevating Buck in the literary consciousness—where she belongs—and adding new programming and features to the Birthplace.

“What I hope is to get some ideas, some fresh ideas, some young ideas on how we can market and promote ourselves better so we get Pearl’s story out there,” said Judd. “It’s a great story, and it’s a wonderful place. I hope this class brings us some plans and ideas we can put into motion.”

The collaboration between the University and the Pearl S. Buck Birthplace Foundation is part of a larger mission of outreach and scholarship that began in 2014 when WVU, West Virginia Wesleyan College and the Foundation announced that the three institutions would form a partnership to preserve and disseminated the legacy of Pearl S. Buck. The first step was for the WVU Libraries to house Buck’s priceless collection of literary manuscripts.

As an extension of the initial collaboration, selected IMC students will also have an opportunity to share their campaign directly with the Foundation’s Board of Directors at the conclusion of the course.

“This partnership aligns with WVU’s land-grant mission, and we are grateful to be contributing to the Foundation’s success in Pocahontas County,” said Chad Mezera, Director of Online Programs at the College of Media. “We are excited that our students are able to engage with a project that will help preserve the legacy of such an amazing woman and enhance tourism in the state of West Virginia.”

To learn more about the Pearl S. Buck Birthplace visit: http://www.pearlsbuckbirthplace.com/.

3 May

The Artifice is an online magazine that covers a wide spectrum of art forms, including Film, Anime, Comics, Literature, Games, and Arts. It is collaboratively built and maintained
by the writers. The Artifice is currently expanding and has opportunities for students and faculty to join their team of writers. For more information visit http://the-artifice.com/.

29 Apr

Associate Professor Joel Beeson is receiving international recognition for his diversity research. Joel

This month the Association for Education in Journalism and Mass Communication (AEJMC) announced that Beeson is the 2016 recipient of the Lionel C. Barrow Jr. Award.
Created in 2009, the award recognizes outstanding individual accomplishment and leadership in diversity efforts within the journalism and mass communication discipline. AEJMC (then AEJ) established the award to honor Dr. Lee Barrow who fought to diversify the association and the media industry following the death of Dr. Martin Luther King.

Beeson will receive the Barrow Award at AEJMC’s national conference in August.

Professor Beeson is currently leading a collaborative initiative with Morgan State University’s School of Global Communication and Journalism, a historically black urban institution, to develop a Social Justice Media Project. This collaboration resulted in Bridging Selma and the virtual reality app, Fractured Tour: An Immersive VR Tour of Selma’s Divides.

In addition to the Barrow Award, Beeson’s work on “Fractured Tour,” won two awards at the 2016 Broadcast Education Association’s (BEA) Festival of Media Arts. It won the Chairman’s Award, which is decided by the former chairs of the Festival and is awarded annually to the best overall student and faculty entry. “Fractured Tour” was singled out of more than 1,500 submissions to win the award, which competed in the Faculty Interactive Multimedia category.

It also won the BEA Best of Festival King Foundation Award—only 18 winners received this prestigious honor.

Morgan State student Emily Pelland was the assistant producer for the piece.

28 Apr
ConnieSchultzHedshot West Virginia University Reed College of Media graduates will learn one last lesson about artful storytelling from nationally syndicated columnist and Pulitzer Prize winner Connie Schultz.

Schultz writes about current issues and politics in her column for Creators Syndicate, and she has a feature column in Parade Magazine. She also hosts a popular Facebook page that fosters civil discussion and debate about a variety of controversial topics.

On May 13, Schultz will serve as the College’s 2016 May Commencement keynote speaker. Dean Maryanne Reed says Schultz is guaranteed to deliver an inspiring address to media graduates.

“Connie Schultz is an amazing writer and journalist with a strong independent voice,” said Dean Reed. “But she’s also able to bring people together across political lines to grapple with controversial issues and find common ground.”

In 2005, Schultz won the Pulitzer Prize for Commentary for columns that judges praised for “providing a voice for the underdog and the underprivileged.” Her work has appeared in The New York Times, The Washington Post, Politico, Parade, The Atlantic, ESPN Magazine, and Democracy Journal.

Schultz also won the 2005 Scripps Howard National Journalism Award for Commentary and the National Headliner Award for Commentary. In 2003, she was a Pulitzer Prize finalist in feature writing for her series, “The Burden of Innocence,” which chronicled the ordeal of Michael Green, who was imprisoned for 13 years for a rape he did not commit. The week after her series ran, the real rapist turned himself in after reading her stories. The series won the Robert F. Kennedy Award for Social Justice Reporting, the National Headliner Award’s Best of Show and journalism awards from Harvard and Columbia universities.

She won the Batten Medal in 2004, which honors “a body of journalistic work that reflects compassion, courage, humanity and a deep concern for the underdog.”

Schultz is a fellow with the Vietnam Reporting Project. Her 2011 series, “Unfinished Business,” explored the long-term impact of Agent Orange in the U.S., and in Vietnam. The series won The Associated Press Managing Editors Journalism Excellence Award in International Perspective. She has received six honorary degrees and has served as a Pulitzer Prize juror for the last two years.

Schultz is the author of two books published by Random House: “Life Happens – And Other Unavoidable Truths,” a collection of essays, and ”?and His Lovely Wife,” a memoir about her husband Sherrod Brown’s successful 2006 race for the U.S. Senate. She is currently working on her first novel.

In addition to her journalism career, Schultz is also an educator. She is currently serving as Professional in Residence at Kent State University.

The College of Media’s Commencement ceremony will be Friday, May 13, at 9:00 a.m. in the WVU Coliseum.

28 Apr

MONDAY (5/2)

G2 8:30 am – 9:00 pm


TUESDAY (5/3)

G2 8:30 am – 9:00 pm


WEDNESDAY (5/4)

G2 8:30 am – 9:00 pm


THURSDAY (5/5)

G2 1:00 pm – 9:00 pm


FRIDAY (5/6)

G2 8:30 am – 1:00 pm

19 Apr

Professor Joel Beeson’s ground-breaking reporting project Fractured Tour is being recognized as the best overall faculty project at the 2016 Broadcast Education Association’s (BEA) Festival of Media Arts.

“Fractured Tour: An Immersive VR Tour of Selma’s Divides,” won the 2016 Chairman’s Award, which is decided by the former chairs of the Festival and is awarded annually to the best overall student and faculty entry. “Fractured Tour” was singled out of more than 1,500 submissions to win the award, which competed in the Faculty Interactive Multimedia category.

The immersive virtual reality project is a collaboration between Morgan State University’s School of Global Journalism and Communication, a historically black urban institution, and the WVU Reed College of Media. Morgan State student Emily Pelland was the assistant producer for the piece. Selma-47

In addition to the Chairman’s Award, “Fractured Tour” won the BEA Best of Festival King Foundation Award—only 18 winners received this prestigious honor.

The BEA Festival of Media Arts is an international refereed exhibition of faculty creative activities and a national showcase for student work. The Festival seeks to enhance and extend creative activities, teaching and professional standards in broadcasting and other forms of electronically mediated communication.

Best of Festival winners are being honored this week at the 14th annual BEA Best of Festival King Foundation Awards Ceremony in Las Vegas as part of BEA’s annual convention.



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